The Mass Pressure armchair was designed by Dror Benshetrit on the occasion of Supersalone Milan 2021. The original version was an artistic concept representing the enormous pressure exerted by masses on planet Earth. Horm created it in partnership with Novacolor.
In 2022, Mass Pressure becomes "dressed". Same concept and technical infrastructure as the "art-gallery" version, but with a new and elegant look thanks to an upholstery made of exclusive and fine bouclé fabrics.
Mass Pressure "Limited Edition" : A focus on sustainability was one of the driving forces behind Horm's partnership with Novacolor to create the texture of Mass Pressure.
Novacolor has been working for years with next-generation materials and with a very high focus on the environment and the use of eco-friendly painting processes.
Mass Pressure "Dressed" : from an exclusive work of art, to designer piece of furniture that can enter homes to convey and spread the designer's message. The armchair is available in bouclé fabric in 5 colors.
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